Tips on how to choose and care for your watch

One question we are often asked is “What metal should I buy?” Here are some of our key tips for choosing a watch.


One of titanium’s key advantages is its durability – it’s one of the strongest metals that can be made into jewellery and it’s three times stronger than steel. It won’t dent, scratch or lose its shine and it won’t corrode or change colour from wear or over time. This is why a titanium watch is a great choice for people that have physical jobs or who work outdoors a lot.
Titanium is hypoallergenic, so it’s perfect for anyone with metal allergies or sensitive skin. It’s lightweight which makes it easy and comfortable to wear, and it’s also resistant to rust, heat, chlorine and saltwater.


The most common metal used in the watch industry is stainless steel. It has a bright, silvery finish and because it’s so common, it’s quite an affordable choice. Stainless is durable, hard-wearing and won’t tarnish – so it’s a great choice for those who want low maintenance jewellery.
It’s important to know the quality of stainless you’re buying. Sometimes called surgical steel, 316L and 316LVM stainless steels are more suitable for regular wear. It has a smoother surface and a low nickel content (nickel can cause skin irritations and discolouration).


Most ‘gold’ watches are gold plated with a core of titanium or stainless steel because as you would guess, solid gold watches are extremely expensive. Generally speaking, the more expensive the watch is, the thicker the gold plating is – and the thicker the plating, the more durable the finish and the longer the colour will last. For premium quality, ask for ion plating, this gold plating is more durable and also has a higher brightness.


If your watch says it is water resistant to 100 metres, this doesn’t mean you can dive with it down to 100 metres. ‘100 metres water resistant’ actually means your watch is resistant to 100 metres of static water pressure, not to a depth of 100 metres.

Hot water and soap can affect the condition of your watch. Soap, being acidic eats the seals, and hot water expands the seals. Always make a habit of taking your watch off before stepping in the shower.

Electrical fields can interfere with the inner workings of your watch and a drop or a knock can potentially dislodge the battery. Be sure to choose a watch appropriate for your job and lifestyle.

Whether it’s for yourself or someone else, a watch makes a great gift. Come and view our fantastic array of watches in store – our team would love to help you choose the perfect option.